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"Taking The Lead", by Diane Alverio

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Deborah Rosado Shaw

Deborah Rosado Shaw - Every once in a while, someone comes along who rattles the cages of the status quo. Advisor to Fortune 100 CEO’s, award-winning entrepreneur, and visionary leader, Deborah Rosado Shaw was raised in the nation’s poorest congressional district, and today is one of the most powerful voices in the market working with such companies American Express, Avon, IBM, Frito-Lay, Office Depot, JPMorgan Chase, Prudential, Verizon, and Wal-Mart.

 

Deborah is the best-selling author of Dream BIG! - A Roadmap for Facing Life's Challenges and Creating the Life You Deserve. Her strategies for success have been in Business Week, Family Circle, Forbes, “O” Magazine, and USA Today. She is a frequent television guest and has been appeared on The Oprah Winfrey Show as well as on ABC, CNN, FOX, and NBC affiliates nationwide.

As a young Latina growing up in New York, did you ever think you would be so successful?

No. I had a pretty big imagination, but could never imagine my current life and opportunities. My eyes couldn't see this far.
  

Was there one specific point in your life, when you were on your way?

I think when I first stood up to my high school counselor who wouldn't send my college applications to the schools of my choice, I started to feel I was on my way. Something about standing up for yourself and experiencing your own power puts powerful wind beneath your wings.

 

Does the fact that you are Latina ever impact how you make a business decision? 

Every part of who I am impacts my decision making: being a woman, being Latina, being a single mother of three sons. Who we are gives us our sensibility about the world - the lens we see through.  That said, business is about generating success over and over again - profits and shareholder value.  One of the things I love about business is that performance is everything.  If you can come to the game and generate value, the doors you may have had to pry open will often have a welcome mat with your name on it.       

 

It’s often so tough for Latinos in the U.S.; where did you get your confidence to pursue your dreams?

Each time you give yourself permission to Dream Big and go after it, you grow your confidence. It's a like muscle that you have to build over time. The first time you go to the gym, you don't pick up a 100 pound weight. You may start out with 5 pound dumbbells and you work your way up. So today you may talk to your boss about an idea you have, tomorrow you may be buying the company that will bring one of your ideas to life. Don't surrender your dreams to your circumstances.

 

How do you see Latinos impacting the future of the U.S.?

Actually, we are creating a new America.  Today, right now, Latinos shape what America is, what America eats, what America buys, and what American values are.  This is a mighty demographic force that will only grow in influence.  My hope is that more Latino values will become infused in the culture - our family values, our love of life, our passion, our work ethic, and our resilience. 

 


Current Leader

 

Deborah Rosado Shaw
Deborah Rosado Shaw

 

Previous Leader

 

Bertha Coombs
Bertha Coombs

 

Previous Leader

 

Luis Fortuno

Luis Fortuño

Previous Leader

 

Kiki Melendez

Kiki Melendez

   

 

 


Diane Alverio

Taking the Lead
Latinos across the nation are playing a vital role in shaping the future of this country through our actions, leadership and hard work.  As a Latina, Diane Alverio, President of D. Alverio & Co, a Connecticut based public relations and marketing firm, knows the importance of helping to chronicle the Latino experience in the U.S. through the individuals who by virtue of their achievements, their contributions and their confidence, demonstrate how as Latinos we can take the lead! Visit www.dalverioco.com

 

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