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1. |
The
Latino population is the fastest
growing sector of the population in
the USA. |
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2. |
In 1980,
the Census Bureau reported 14.6
million Latinos; by 1990, the number
was 22.3 million. |
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3. |
The
current number stands at 43,500,000.
By 2010 the population is expected
to be 56 million strong.
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4. |
The
average Latino age is 27.
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5. |
The
number of Latino Americans on Line
in the U.S. is at 15 million; that
number will increase to over 17
million by 2007. By 2010 the number
of Latino Americans online is
estimated to be over 25 million.
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6. |
Latino
spending is at over $800
billion and it is expected to be
nearly $1
trillion by 2007. |
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7. |
Thru
2010 it is estimated 2.2 million
households headed by foreign-born
citizens will become homeowners, 48%
being Latino Americans. |
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8. |
Fifty
percent of online Latinos make
purchases, 38% of $100 or greater.
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9. |
Advertising expenditures in the U.S.
Latino market have reached $3
billion. |
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10. |
The top
fifty advertisers alone have
increased spending in the Latino
market from $658 million in 2000 to
over $1.5 billion in 2005.
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11. |
Online
spending by Latino advertisers has
increased from $10 million in 2002,
to approximately $100 million by the
end of 2005. |
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BABBALU'S MARKET LATINO
POPULATION FIGURES
CONNECTICUT
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The Connecticut Latino population grew more than 50% in the last ten
years and continues to rise,
especially in the bi-lingual
middle class segment.
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Population, 2005 estimate 3,510,297
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Persons of Hispanic or Latino origin, 11.6% (407,194)
Hartford County
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Persons of Latino origin, 12.6% (110,551)
New Haven County
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Persons of Latino origin, 11.6% (98,224)
Fairfield County
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Persons of Latino origin, 13.6% (122,777)
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MASSACHUSETTS
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The Massachusetts Latino population grew more than 50% in the last ten
years and continues to rise,
especially in the bi-lingual
middle class segment.
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Population, 2005 estimate 6,398,743
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Persons of Latino origin, 7.7% (492,703)
Suffolk County
(Boston)
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Persons of Latino origin, 17.4% (113,870)
Hampden County
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Persons of Latino origin, 17.0% (78,470)
Worcester County
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Persons of Latino origin, 7.6% (59,527)
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RHODE ISLAND
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Population, 2005 estimate 1,076,189
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Persons of Latino origin, 11.3% (118,380)
Providence County
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Persons of Latino origin, 16.0% (102,344)
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NEW YORK
There are approximately 4.4
million Latinos in New York
and New Jersey combined. 3.2
million reside within the
New York City Metropolitan
area.
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FLORIDA
There are approximately 3.4
million Latinos in the State
of Florida. 2.0 million
reside within Southern
Florida.
There is much inter-action
within the Latino
population. Geographic
proximity, the cultural,
social, individual and
business synergy that exists
within the population
produce this activity.
Latinos continue to surpass
all expectations in every
sector: Population,
education, economic growth,
home ownership, business
ownership, spending and
Internet use.
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